MUMBAI: Madan Sanglikar has joined AD2C, a digital media start up as its CEO. He was earlier principal partner invention at Mindshare India.

AD2C is gearing for a big launch in India in a few months.

Sanglikar brings over 16 years of media industry experience to the company. He comes to AD2C after spending over nine years at Mindshare, having worked on some digitally active advertisers and played an important part in evangelising the medium and recruiting the best talent.

Prior to working with the Mindshare, Sanglikar has worked with Starcom Worldwide, Mediaturf, Sify and The Times Group.

Sanglikar is also on the advisory board of AdTech and Vizisense and has been active on various Internet and Mobile Association committees.