MUMBAI: Mudra West has won the creative duties for Maxo, the household insecticide brand of Jyothy Laboratories.

The account was awarded following a multi-agency pitch that was called in August.

Jyothy Labs GM marketing Raghavendra K said, “We are happy to work with the Mudra Team to take the brand to greater heights.”

Mudra West president Arijit Ray added, “Maxo has been another success story from Jyothy Laboratories. We look forward to working closely with the brand team to help the brand chart new growth opportunities.”