Mumbai: Zero Gravity Communications has recently onboarded Gujarat's legacy snack brand Gopal Namkeen for the full-service integrated mandate.

The agency will be in charge of brand strategy, overall communications, and advertising duties.

From its beginnings in 1994 to its current form, Gopal Namkeen boasts of being the taste tycoon of the state, famous all over India for its snacks.

Expressing their aim to rope in Zero Gravity Communications, Gopal Namkeen executive director Raj Hadvani said, "We trust the creative direction of Khushboo Solanki Sharma and her team. We wish to have an integrated approach that gives strong brand awareness. We are excited about this association with Zero Gravity Communications and look forward to growing on the path we carved for our brand together."

Zero Gravity Communications founder Khushboo Solanki Sharma said, "We are elated to bring Gujarat's respected snack brands, such as Gopal Namkeen, to our client roster. With our experience and expertise, we are determined to contribute to the brand’s growth. We look forward to a long and strong association with them."