New Delhi: Flipkart has launched a new influencer campaign- #HomeFlipover. The campaign showcases a wide selection of high-quality home products, perfect for a home transformation.

The ecommerce platform has collaborated with the bollywood celebrity and the Instagram-famous mommy Mira Kapoor for this campaign who will be inspiring users to revamp their homes with Flipkart.

The influencer campaign also includes influencers such as Chef Karishma Sakhrani, Aayushi Bangur, Bahaar Dhawan Rohatgi, Ashwiinii Dongare Banga and Chef Kirti Bhoutika.

The campaign has brought on board an array of the best possible finds with carefully curated home inspiration to make brick and mortar buildings feel like home. The latest collection features products including bedsheets, curtains, showpieces, plants, cutlery, cookware, home improvement tools, among others.

Speaking on the launch, Flipkart senior director of consumables (FMCG), general merchandise and home Kanchan Mishra said, “The recent hybrid work model has encouraged customers to rethink life at home as it has become the place where they spend most of their time. Eventually, it has made them redecorate and enhance the look and feel of their homes. This trend is here to stay as people are spending more time at home than they were before. At Flipkart, our prime focus is to drive value for our customers on the best quality products. To diversify our product portfolio and make Flipkart the go-to destination for all things home, we have handpicked products from branded and premium range to homegrown D2C brands. Now, the home makeover can be a spontaneous plan with a wide range of selections available on the platform.”