Mumbai: dentsu International has been selected as Standard Chartered’s media agency of record for a further five years. The mandate was won following a multi-agency pitch. 

According to a statement, the assignment covers Standard Chartered’s global markets across media planning, strategy, and buying.

“It’s the motivation of our business, and a principle we clearly share with dentsu in the commitments and progress they’re making to be a force for good. We are committed to reducing carbon emissions, lifting participation and improving lives, and setting a new model of globalisation based on transparency, fairness and trust," commented Standard Chartered global head of brand strategy & consumer, private and business banking marketing, Emma Sheller. "dentsu came to the table with a deep knowledge of our business, our commitments and how we can drive growth from the media with an impressive service model and a team aligned to that value set.”

“We presented Standard Chartered with a team of brilliant people, who felt passionately about delivering performance with purpose for the Standard Chartered business, which set strong foundations for us to build the next five years on," remarked dentsu Asia Pacific & Singapore media CEO Prerna Mehrotra. "Our vision for good growth, delivered through our ‘one dentsu’ service model across the diverse markets Standard Chartered operates in, delivered the competitive advantage for the team."