TCS extends sponsorship of Standard Chartered Singapore Marathon
Mumbai: Tata Consultancy Services (TCS) has announced that it will continue to sponsor the Standard Chartered Singapo
Mumbai: Movies Now will showcase films of Charlie Chaplin under the initiative called ?Chaplin Chapters?.
The initiative begins with ?Modern Times? on 8 March at 9 pm where he takes viewers through the journey of industrialisation. He turns against modern society, the machine age and progress. He frantically tries to keep up with a production line, tightening bolts! He is selected for an experiment with an automatic feeding machine and a number of mishaps follow one after the other.
Another movie that will be showcased is ?The Circus? on 15 March at the same time. This movie was written and directed by Chaplin himself It?s a story of a penniless and hungry Tramp (Chaplin) who is mistaken for a pickpocket and is chased by both the police and the real crook (the latter having stashed a stolen wallet and watch in the Tramp?s pocket to avoid detection). Running away, the Tramp stumbles into the middle of a performance and unknowingly becomes the hit of the show.
One of Chaplin?s most commercially successful films, The Great Dictator, will be showcased on 22 March.
?Chaplin Chapters? is presented by Airtel and powered by Nestle ? Maggi Juicy Specialz in association with ICI Dulux, Johnson?s baby top-to-toe wash, LIC, Head & Shoulders, Parle Agro and Standard Chartered.
MUMBAI: Sporting properties beyond cricket are starting to gain recognition in India. Leagues like the Premier Soccer League (PLS) are coming up, an encouraging sign in terms of viewership of other sports. Even participatory sports like the Standard Chartered Mumbai Marathon and Cyclothon are attracting corporate money.
These were some points that came out at a session during Fusion 2012, organised by IMC. The topic under debate was whether sports viewership could go beyond just cricket.
Former hockey player Negi noted that hockey touched the sentiments of the people. If it went down, then it was the fault of the administrators. However, the World Series Hockey league is going to change things.
Procam International MD Anil Singh noted that a top down approach is needed for sports to grow. Sports management companies and sports persons should act as promoters after they identify a sport that they feel has scope. The sport has to be packaged well and taken to corporates.
Sport18 CEO Satish Menon PLS said it is important that sports economy be running parallel to the sport. He noted that golf while being niche, has a good following in terms of numbers.
The experts felt that the advent of new media would lead to narrowcasting, allowing different sports to reach its audience.
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