Mumbai: Jewellery retail brand Senco Gold & Diamonds has signed Bollywood actor Kiara Advani as its brand ambassador.

The brand also unveiled its new campaign titled ‘Now is the time’ featuring the actor and it will be run across print and digital mediums.

“Senco Gold & Diamonds is proud to associate with Bollywood youth icon Kiara Advani as the new face of our brand," stated Senco Gold & Diamonds CEO Suvankar Sen. "Kiara is an inspiration for today’s young women and personifies the spirit of ‘Now is the time’.”

The new campaign reminds everyone to make the most of 'Now,' and not miss out on opportunities waiting for the so-called ‘Right Time.' It inspires one to start something new and to discover the best version of oneself, said the brand in a statement.

"Jewellery holds a very special place in every girl’s life, hence, choosing the right one is very important," said Advani on the association. "I am delighted to be associated with a brand like Senco Gold and Diamonds who have gained the trust of its customer over the years, renowned for its exquisite and unique jewellery designed by its famous karigars. ”