New Delhi: Prime minister Narendra Modi on Wednesday launched Sansad TV, highlighting it as another important chapter in India's parliamentary system.

The channel has been created by merging Lok Sabha TV and Rajya Sabha TV and will be led by retired IAS officer Ravi Capoor who was appointed as the chief executive officer of the channel early this year.

Launching it jointly with vice president M Venkaiah Naidu and Lok Sabha Speaker Om Birla, Modi said it is very important that the common man connects with Parliament and feels he is part of it. 

Addressing the event, the PM lauded the transformation of the channel associated with the Parliament in accordance with rapidly changing times, especially when the 21st century is bringing revolution through dialogue and communication.  

“While it is said that ‘content is king, but in my experience ‘Content is Connect’ said PM Modi, adding that, when one has better content, people automatically engage with it. As much as this applies to the media, it is equally applicable to our parliamentary system as there is not only politics in Parliament, there is also policy. He emphasised that common people should feel the connect with the proceedings of the Parliament. He asked the new channel to work in that direction.

Terming the launch of Sansad TV as a “new chapter in the story of Indian democracy”, Modi said, the country is getting a medium of communication and dialogue in the form of Sansad TV which will become a new voice of the nation’s democracy and people’s representative.

Sansad TV is likely to have two channels, with Lok Sabha and Rajya Sabha sessions telecast live on each. It will be available in Hindi and English.

The two former entities, LS TV and RSTV were launched in 2006, and 2011 respectively.