Mumbai: D2C mattress maker The Sleep Company has introduced Bollywood actor Anil Kapoor as its first-ever brand ambassador.

The brand looks to amplify its national presence through a slew of collaterals as well as digital campaigns which will be headlined by Kapoor and released this month, a statement said. "His dynamic personality and active lifestyle make him the perfect fit for The Sleep Company that believes that the start to a healthy lifestyle begins with sound sleep", it added.
“Having Anil Kapoor on board with The Sleep Company as brand ambassador is an absolute dream. His personality and lifestyle completely resonates with our product and we are thrilled to extend our relationship with him from customer to now, the face of the brand," said The Sleep Company founder, Priyanka Salot. "With this association, we hope to leverage his unique brand of fun, quirk, and class to further amplify The Sleep Company’s unique value proposition and technology.”

“If the last year and a half has taught us anything it's that we need to take care of our physical and mental wellbeing, with sleep being critical to that self-care," Anil Kapoor said. "It's important for me to be able to believe in a brand first, before endorsing it and The Sleep Company is one such brand that I have full confidence in. I am excited to be associated with the brand and as a customer first, I can, without a doubt say that their patented SmartGRID mattress is truly a Eureka moment in sleep and comfort solutions.