New Delhi: Nivea India on Wednesday appointed Ajay Simha as the marketing director. Simha was earlier responsible for the Nivea body care and cleansing and baby care portfolio across the Middle East and North Africa.

He has over 15 years of overall experience in the field of sales and marketing, across various categories including personal care, male grooming, face, lip and sun care. “Simha’s leadership will help strengthen Nivea’s position as Emerging India’s most loved and trusted skin care brand. With a deep rooted understanding and a proven track record of driving growth, Simha is slated to enhance Nivea’s brand presence and equity in the country”, the company said in a press statement.

Nivea India, managing director, Neil George said, “We are thrilled to have Ajay back to the India team and lead the marketing efforts here. We have witnessed Ajay’s journey over the years and are confident of the tremendous experience and deep rooted understanding he has. He will have a significant role in devising strategies for our launches, continuing the marketing momentum across categories and liaising with key industry players, teams and associates. We wish Ajay the very best for his new role.”