Thiruvananthapuram: BBC Global has inked a deal with Taboola for content recommendations to drive more traffic to the news websites of the British company. 

Taboola will assist BBC in choosing the right content to be published on its international news, sports, and related sites. 

"As our readership grows and changes, we constantly seek out technology companies like Taboola to help us keep pace (with changing dynamics).  Our robust standards for data and quality are paramount and we have chosen to work with Taboola because of the adaptability of their recommendation platform and their understanding of our requirements. We are very much looking forward to forming a fruitful relationship going forward," said Errol Baran BBC Global News, senior vice president- business development and innovation, global advertising, and story works. 

Taboola founder and chief executive officer Adam Singolda said, "We are very pleased to officially hold the title of exclusive content recommendations provider for BBC Global News. To take on this role, we needed to earn the absolute trust of the BBC that we can meet their requirements. As a result, we have built a true partnership and we cannot wait to further innovate together. This alliance fits perfectly with our focus on premium publications and brands, and we’re confident our products will help grow revenue across BBC sites.''

BBC News is widely considered the world's most trusted international news broadcaster which caters to more than 438 million people around the world each week across TV, online, apps, and social media. BBC.com saw record reach over the past year, with 145 million unique browsers each month. 

BBC Global News will now start using Taboola products across its global news and sport sites to drive revenue while maintaining the user experience (UX) and keeping the integrity of the BBC brand intact.