NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 11 July to 17 July 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 28th week of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser with 266697 insertions, followed by Reckitt Benckiser which ranked second with 123891 ad insertions.

Godrej Consumers Products bagged the third spot with 47783 insertions. ITC Ltd and Brooke Bond Lipton India Ltd secured the fourth and fifth place with 39701 and 37485 ad insertions respectively.

Procter & Gamble acquired the sixth spot with 37224 ad insertions on TV.

Other top brands in the pecking order were as follows: Cadbury India, Colgate Palmolive, Procter & Gamble home products, Ponds India.

Top Brands:

Dettol Antiseptic Liquid which bagged the second spot last week, became the top brand this week with 20970 ad insertions. The second position was replaced by Policy bazaar with 16435 insertions.

Lux Toilet Soap which was continuing to lead the list for the last few weeks, this time reached the third spot with 15555 insertions, as compared to last week's 17,523 impressions.

The fourth and the fifth spot was acquired by Surf Excel and Dettol Toilet Soaps with 13153 and 12806 as insertions respectively.

Other top brands in the pecking order were as follows: Dettol Liquid Soaps, Horlicks, Wheel Active 2 in 1Fair & Lovely and WhatsApp.