MUMBAI: While All India Digital Cable Federation (AIDCF) in association with its LCO operator partners always strives to deliver better services to consumers, the federation has welcomed festive promotion by broadcasters offering a discount on select a-la carte channels. AIDCF hopes that such promotional schemes from broadcasters will continue.

“We from AIDCF commit that we will ensure all such benefits are passed to the consumers. We also hope that new consumer offers will come which will help in boosting consumption,” the federation said in a release.

Already, voluntarily AIDCF has announced its members will include 150 SD channels instead of 100 SD channels for those subscribers who renew on or before the due date. The decision by AIDCF members resulted in savings of Rs 40 in NCF charges for cable TV customers. AIDCF is looking forward to similar consumer-friendly steps from its broadcaster partners.

“We thank TRAI for the relentless pursuit to empower TV consumers and give consumers power of choice. To follow the spirit of NTO, cable operators enabled true customer choice by providing each customer choice to select any combination. Today, millions of unique plans are provided by cable operators despite all technical challenges. This is true consumer choice and level of customization is unmatched by any industry in India” AIDCF president SN Sharma said in a press conference.

AIDCF thanked its LCO partners for continuing to service customers for past 25 years. The federation also pointed out that the operator partners have always upheld the consumer service and successfully seen so many transitions- right from the analogue era to digitization to post NTO world today and they intend to keep this partnership going strong for future. AIDCF also noted that LCO community has been working very hard in helping implement the new NTO and enabling the consumer to choose channels as per her wish.

All members of AIDCF are pushing all boundaries and plan to announce new packages at attractive price points to offer superior value to subscribers. A few months experience with customer choice data post-NTO have enabled the MSO to create newer packages servicing customer specific needs in a better way by evolving packages.