MUMBAI: SOCXO, the Bangalore-based brand advocacy solutions provider, announced winning the brand advocacy mandate of Clarion Technologies, a leading technology solutions provider specialising in web, mobile and technology services.

The SOCXO platform will help Clarion Technologies channelise its culture, thereby, develop on employer branding on one side and enable social selling through the networks of their employees.  This would also enhance content performances, starting with content sharing, engagements, clicks, and conversions.

Speaking on the development Clarion Technologies VP and head of marketing Vinod Kumar said, “Our brand and business have two pivots - one on the business side, which is an off-shore client acquisition engine, and the other is the on-shore resource requirement to service the business. At Clarion, Brand Advocacy is a key to power the Employer Branding pivot of Marketing. We want to be there where it matters - in people’s networks. People trust people more than just brands talking about themselves and there, we were seeking a solution that helps us share and propel our message to the relevant talent pool. We look forward to a successful association with SOCXO in helping us achieve the same.”

SOCXO co-founder and CEO Sudarsan Rao said, “In today’s world, it’s no longer enough to use traditional or even programmatic media to disseminate your messages. Through our experience of working in various categories, we have found that people’s network is a powerful differentiator when it comes to building resonance in branding and messaging. And often we are trying to think of using one over the other. But, it’s always the power of two to deliver three as we call it. Brand advocacy delivers on employer branding in building trust and credibility in the messaging. We are extremely pleased to partner with Clarion Technologies to help them build more trusted resonance in their employer branding & social selling initiatives.”