MUMBAI: Society Tea has launched its latest Masala Tea TVC campaign ‘Masala Nahi Toh Mazaa Nahi’ that revolves around the union of two biggest shared experiences in India – Love for Cinema and Chai. The TVC has been created and conceptualised by Black Swan Life and produced by Skylark Productions.

Commenting on the occasion Society Tea director Karan Shah said, “With our latest Masala Tea TVC, we at Society Tea wanted to brew a campaign that reflects a beautifully balanced emotion between our country’s two favourites – cinema and chai. And what better way to do it than our quintessential ‘Dadi Ma Ki Masala Chai’. Society Tea’s Masala Tea is all about the highest quality, the traditional taste which is fortified with spices, an original masala recipe that is an excellent elixir and we definitely recommend you to try our grandmothers’ personal recipe blend. Titled ‘Masala Nahi Toh Mazaa Nahi’, the TVC has beautifully captured a perfect blend of human emotions and an all-season National favourite beverage- Masala Tea.”

The TVC has been released in Hindi and Marathi across Maharashtra, Nasik, Nagpur, Aurangabad, and Raipur. The bi-lingual method is in sync with Society Tea’s strategy of augmenting their Maharashtra and nearby regions’ target audience.