The woman behind the leading entertainment channel in India talks about the ways of maintaining the lead and keeping viewers hooked. If there is a list drawn up of the hottest young television professionals in India, her name will surely figure in it. Five years with Star India, Shailja Kejriwal continues to ooze optimistism and passion.
Coming from a conservative Marwari family, born and brought up in the City of Joy, Kolkata, movies have been her biggest passion. Whether it was handling creative --screenplays, scripting, editing, ideating for storyline in her ealier days -- or whether it is at Star India in capacity of a creative director, she‘s been key in steering the creative for the entertainment monster Star Plus. Kejriwal offers some interesting insights in a free wheeling conversation with indiantelevision.com‘s Sonali Krishna.
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