MUMBAI: This festive season, Legrand India, the global specialist in electrical and digital building infrastructure honours and celebrates electricians-the unsung heroes of Diwali.
The company, as a part of its flagship ComeHomeToCelebrations campaign, announced its newest Diwali campaign where it salutes the hard-work of the electricians and surprises them and their family members.
As a part of this campaign, the company plans to reach out to electricians from across 15 cities on ground and light up their homes while the electricians themselves are busy lighting our homes.
Electricians are the busiest lot during festivities, especially Diwali. These heroes don’t get time to decorate their homes, celebrate with their families and it's because of them that any festival comes to life. Legrand captures this beautifully through a short digital film. The company will also associate with popular online influencers to maximise viewership for this film. The festive fervour will be brewing on the company’s social media channels on Facebook, Instagram, Twitter and Youtube.
Legrand India vice president marketing Sameer Saxena says, “Electricians are the backbone of the trade that Legrand is in and we wanted to do this for a very long time. This campaign captures the importance of electricians in our day to day lives and depicts how we are so busy in our lives that we sometimes don’t pay attention to people who help us make our lives simpler. This campaign is our way of paying tribute to all our electrician partners and we are emotionally invested in this campaign.”
Commenting on the business objective behind the campaign, Saxena said, “The essence of #ComeHomeToCelebrations is celebrating family bonds, celebrating joy, love and sharing it with people around us. This campaign also derives from the same theme. Legrand India over the past few years has ramped up its digital presence through video based content and we want to present this film to our consumers so that they recognise and celebrate these heroes with us.”
The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand.
A global specialist in the electrical & digital building infrastructure, Legrand is a Euro 5.5 billion (Rs 470.2864 crore) group based in Limoges, France.
The group has manufacturing facilities in 90 countries and its products are sold in over 180 countries. Globally, Legrand is a leader in wiring devices and cable management with a global market share of over 20 per cent and 14 per cent respectively. Legrand also enjoys leadership positions in at least one of its major business areas in a number of countries including France, Italy, Russia, Brazil, Mexico, China, and of course India.
Legrand India offers a wide range of products in the categories of energy distribution, wiring devices, home automation, structured cabling, lighting management solutions, cable management and industrial application products. It is an undisputed leader in MCBs, RCDs and DBs and a strong No. 2 in wiring devices. Apart from this, the company also holds a leading position in home automation, MCCBs and cable management systems.
#ComeHometoCelebrations is a digital initiative by Legrand India that captures the fervour of the festive season. The company has been celebrating the spirit of togetherness, warmth and love through video content that connects with the emotional and festive mood that prevails in India throughout the year. The company started the digital platform with the #ComeHometoPujo in 2016 and after a successful response from the audience, it decided to envelope other festivities into its fold with a larger #ComeHometoCelebrations. The company reaches out to all the geographical locations and taps all the key areas celebrations through the digital property.
Legrand India plans to make this campaign bigger and better every year and expands its reach.
