MUMBAI: With a growth of 2.82 per cent as compared to last week (36), the sports genre marked the highest opportunity to see (OTS) among all categories in week 37 of Chrome Data Analytics & Media.
In the sports genre, DD Sports gained the highest OTS with 89.5 per cent in All India 1 Lakh+ market.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.
The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with the growth of 0.97 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.8 per cent.
The third position in the gainers was garnered by Hindi GEC genre in HSM excluding the less than 1L-market with 0.84 per cent OTS. DD National gained the highest OTS with 99.3 per cent.
The religious genre was at the fourth position in the list with 0.83 per cent growth and Aastha catered to 97.6 per cent OTS in HSM excluding the less than 1L-market.