MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, has initiated a fund-raiser campaign, ‘India For Kerala’, to create awareness and to raise funds for the relief efforts in Kerala. Through this initiative, Times Network strives to give the cause a unified voice and encourage the nation to join hands and contribute to support Kerala.
‘India For Kerala’ initiative seeks to help people who have been affected by the deluge that hit the southern Indian state of Kerala. The continuing floods in the State has devastated and unhinged the lives of many, resulting in casualties and loss of property and livelihoods in its wake. This initiative provides a platform to rebuild the lives of the people of Kerala.
The citizens can donate funds in form of cheques, in favour of “Times Foundation” to Times Foundation, 10, Daryaganj, New Delhi – 110002 or NEFT/RTGS. The collected amount will be donated to the Kerala CM’s Distress Relief Fund. Further details on the donation process can be accessed at www.timesnownews.com/IndiaForKerala .
This National level drive will run through www.timesnownews.com and all the English news and entertainment brands of the Network, to create maximum assistance for lakhs of people who have been displaced by the floods. The English news channels of the network – Times NOW, Mirror NOW and ET NOW will extensively cover the ravages of the floods. Times Network has initiated helpline services for the citizens if they are stranded somewhere or have a story to tell through a call to 022-6754-9522/9388 or can also share their video and audio recording to the Whatsapp number – 8291995633.
Speaking on this initiative, MK Anand, MD & CEO, Times Network said, “Indians have always treasured Kerala as ‘God’s Own Country’, which today sadly stands ravaged by nature’s fury. ‘India for Kerala’ is an act of urgency that requires support and solidarity to rebuild Kerala. Through this initiative, we aim to offer a nationwide reach to a pained plea to all Indians to step forward and donate to this task of relief & rehabilitation. I’m sure this will appeal to the consciousness of the vast multitude of Indians to generously donate funds in the endeavour to provide succour to the affected.”
Let’s trigger the deluge of generosity that each one of us is capable of and counter nature’s deluge that threatens to devastate God’s own country.
