MUMBAI: With the gradual progress in the over-the-top (OTT) market, SVoD providers are increasingly inclining towards sports rights. Amazon Prime Video, one of the biggest players, has been granted the exclusive live telecast rights to the US Open tennis championships in the United Kingdom and the Republic of Ireland.
The five-year deal will allow Amazon to bring live and on-demand content to Prime Video members of both territories without any additional cost. Other than four grand slams, Amazon Prime Video is now home to all top men’s tennis tournaments. Back in 2017, it also won the UK rights to the ATP World Tour from Sky.
Amazon Prime Video members will have access to live match play emanating from the USTA Billie Jean King National Tennis Center, home of the US Open.
“This new partnership allows the USTA to showcase our live and on-demand content to Amazon Prime Video members throughout the UK and Ireland,” USTA chief revenue officer Lew Sherr said. “We are excited to market the telecasts via Prime Video and provide fans more ways to watch tennis matches,” he added.
“Prime Video is focused on bringing customers a great selection of high-quality entertainment across drama, comedy, documentaries, live sports and more,” Prime Video Europe vice president Jay Marine said.
This partnership with UTSA will help sports portfolio of the platform to go one step further. “This prestigious event, along with the other exciting tennis coming this year and next, makes Prime Video a destination for tennis fans in the UK and Ireland,” Prime Video Europe channels and sports managing director Alex Green said.
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