MUMBAI: SES World Skies has announced that In Demand has renewed a long-term capacity deal, tapping two satellites to deliver much of its Video On Demand, Pay-Per-View and HD content to cable systems across the US.
As part of the renewal agreement, In Demand will continue to utilise two transponders aboard SES World Skies’ AMC-1 and AMC-10 satellites to support its transactional platforms featuring sports, movies, events and entertainment programming.
In all, In Demand relies on five transponders and three of SES World Skies’ HD-Prime satellites (AMC-1, AMC-10, AMC-11) to reach more than 52 million households in the US, Canada and the Caribbean.
In Demand CTO John Vartanian says, "SES World Skies’ advanced satellites and its HD-Prime neighborhood have played an important role in the exciting growth of In Demand. We will continue to depend on the advanced infrastructure of SES World Skies to extend our reach and meet the evolving needs of our cable affiliates."
SES World Skies VP, US media sales Steve Bunke says, "This latest agreement between In Demand and SES World Skies represents an important alliance that continues to deliver the very best in sports, movies, events and entertainment to discerning viewers from coast to coast, and we are very pleased with this additional long-term commitment".
