MUMBAI: Barely after 48 hours of pulling off a major win -- of global IPL media rights, Star India has taken up its upcoming project with full force. It is their efforts in the run-up to Paytm India versus Australia five-match ODI and three T20Is, starting from 17 September -- Aussie Sab Jaanta Hai TVC.
Star Sports promises the upcoming India vs Australia ODI and T20 lineup to be the most-anticipated series of the season.
Star Sports' in-house creative communications team has conceptualised the film, aptly setting the tone for a sensational cricketing season. It has been extensively promoting the series, which will define the next chapter in the contest between the two cricketing powerhouses.
The film is live on TV and Star Sports’ social handles.
With frequent tours and annual IPL stints, many Australian cricketers are now quite familiar with the Indian conditions, the film is set to "Aussie sab jaanta hai" jingle which brings alive the creative idea that the Australian cricket team is more at home in India. So, they know the ‘home turf’ as well as the Indian cricket team.The familiarity with Indian conditions, along with the quality and experience amongst the Australian team would mean a spectacular contest between two equally matched opponents.
The protagonist in the film is an Australian (Aussie) fan clad in the team jersey exhibiting his knowledge on all things quint essential Indian (history, cuisine and culture, etc.). Throughout the film, the Australian tourist surprises the locals across various walks of life, by displaying his know-how of all things Indian. The film culminates with Indian cricket legend Virender Sehwag making a surprise appearance and quipping, “The Aussie may know everything, but do they know enough to win on the field?”
The film is the second in a series of TVCs released by Star Sports for the series.The first film was cleverly crafted, depicting the two formidable opponents as a Kangaroo facing off a Tiger.
This year, Star Sports brings to cricket fans exciting action right from Diwali to Christmas, starting with the series.
Which other creative ideas Star India has up its sleeve before the series breaks.
