BENGALURU: The top 10 advertisers in week 12 of 2017 (Saturday, 18 March 2017 to Friday, 24 March 2017) were almost the same as those in the previous week (Week 11) as per Broadcast Audience Research Council of India (BARC) data for TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

This paper must be read with a caveat: It deals only with the players present in Broadcast Audience Research Councilof India (BARC) top 10 lists of advertisers per week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists have not been considered/mentioned in this paper during the period under consideration.

One genre –the Food & Beverages (F&B) represented by one company - Coca Cola India Ltd  which was at seventh rank in terms of ad insertions in week 11 moved out from the top 10 advertisers list in week 12. FMCG major ITC Limited entered the list at rank eight with 16,893 insertions in week 12. Consequently, the genres present in the top 10 advertisers list reduced from four in week 11 to three in week 12. Except for FMCG, the other three genres were each represented by a single advertiser – Music was represented by Super Cassettes Industries (Super Cassettes) and Confectionary by Cadburys India Ltd (Cadburys) during both the weeks under consideration in this paper.
Please refer to the figure below:

Hindustan Lever Limited (Lever) stuck to its pole position as top advertiser in terms of number of television ad insertions or spots with 1,08,522 insertions in week 12 as compared to 1,00,666 insertions in week 11. As a matter of fact, the first four ranks and order of largest televisionadvertisers in week 12 were same as in week 11 of 2017 in terms ad insertions – After Lever, they were Reckitt Benckiser (India) Ltd, Reckitt (Benckiser),Cadburys and PatanjaliAyurved Ltd (Patanjali). Please refer to the figure below for the top 10 advertisers in terms of ad insertions for weeks 11 and 12 of 2017.