MUMBAI:Bennett Media Worldwide will premiere their new men‘s lifestyle series, Men7 at this year‘s Mipcom.

The lifestyle series designed for men aged between 25-54 years focuses on topics such as life, technology, entertainment, travel, sports, self-interest and women.

The announcement was made today by The Bennett Group CEO Casey Bennett.

The host for the US series will be announced later this year. Foreign network buyers will be offered the option of using their own hosts if they wish to give the program a more domestic feel. 52, half hour and 26, one hour episodes of the high definition production will be available for broadcast sale.

"We are very pleased to meet the demands of discriminating male viewers with a high quality series designed just for them," said Bennett.

Traversing seven continents in search of the exotic to the extreme, Men7 delivers lifestyle tips for men. From stories of risk and reward to style advice to good business insight, this new series will provide audiences with various ways to spend leisure time.