MUMBAI: ABP News have always stood by the belief of “Aapkorakheaage” - keeping its viewers ahead. If the news is out there, we're out there pursuing it. It's this spirit of persistence that has over the years fueled us to keep going after the truth.

But times are changing fast and we need to adapt. The world today is a world of changing political strategies, crashing and booming economies, fast paced technology and unexpected entertainment. While nobody can doubt the grip we have on the news, it’s just a matter of tightening it further.

To take on this new world, we’ve transformed, while retaining our core belief of “Aapkorakheaage”.

The brand logo is now a daring combination of red and yellow. The colours draw from the lineage of ABP, one of the most respected media institutions in the country. They reinforce our commitment to a fair, unbiased and open culture. Red signifies our passion and determination to put our viewers first and yellow is the colour of intellect and aspiration.

With these new colours comes a new approach. Our viewers will stay ahead through better information, better analysis and higher engagement. It’s a mantra that will give them a tighter grip on the world of news. It’s what will help us take on unseen challenges and give our viewers a deeper understanding of every news story we report. If we were to say all of this in one simple line, it would be,ABP News unveils its new logo.