MUMBAI: One year on from the historic Live8 concert, MTV Networks International is celebrating the first anniversary of the momentous music event by airing a new special this month called Live8: What A Difference A Day Made. This is being done through a partnership with Network Live. An estimated three billion people all from all over the world watched Live8, billed as the greatest show on earth, where the crème of the world’s music artists came together to perform with one message – make poverty history.
MTV will premiere the 90-minute special reaching 480 million households around the world in major markets including US, Japan, UK, France, Germany and Latin America. In addition to providing viewers the chance to relive the music spectacular of Live8, Bob Geldof will introduce the programme by giving a retrospective on how far we have travelled since the historic event and why it’s important to remember one year later.
The programme is a selection of highlights from most inspirational performances and presentations that took place across 10 cities including London, Paris, Berlin, Rome, Ontario, Toyko, Johannesburg, Philadelphia, Moscow and Edinburgh. Live8: What A Difference A Day Made relives the moments when U2, Coldplay, Black Eyed Peas, Green Day, Madonna, Youssou N’Dour and Dido, Robbie Williams, Pink Floyd, R.E.M., Paul McCartney and others captured the hope and optimism of the world and rallied the crowds to fight against poverty in Africa and to lobby the G8 leaders to makes promises on debt relief, Aids drugs, trade tariffs and education.
The special will air on MTV’s channels in the lead up the G8 Summit 2006 on 15 July in St Petersburg, Russia where G8 leaders are expected to discuss international issues such as global energy security, infectious diseases and education. Live8 was executive produced by Network Live CEO Kevin Wall.
In 2005 in the week leading to the G8 Summit and Live8 concerts, UK Prime Minister and chair of the G8 summit Tony Blair and Live8’s leading force Bob Geldof took tough questions on African poverty, debt relief and US President George Bush's policies on climate control from MTV viewers representing 24 countries around the world – including seven African nations.
