MUMBAI: Reliance Entertainment, the flagship media and entertainment arm of Reliance ADAG, has made a strategic investment in California-based Talenthouse, a platform for creative collaboration.

Reliance has also entered into a joint venture with the US outfit for the Indian market. The JV, named Talenthouse India, has appointed Arun Mehra as its chief executive officer.

Internationally, Talenthouse has been associated with artists like Paul McCartney, Lady Gaga, Maroon 5, Justin Timberlake, Rihanna, Naomi Campbell, Rod Stewart, Brett Ratner, Queen and Kylie Minogue to identify and provide a platform for fresh talent. 

Talenthouse India will be based in Mumbai and will oversee growth and businesses in India and Southeast Asia. It will focus on nurturing fresh and creative talent in the country and provide opportunities for collaboration at international level as well.

Talenthouse will connect with artists across film, fashion, music, photography and art on collaborative projects and embrace artists at entry level.

"Talenthouse is a great unique offering which will change the dynamics of the Indian entertainment industry. It will help identify and leverage fresh talent from across the nation in various creative fields. It will also provide a great opportunity to brands to churn out innovative and creative brand solutions. We believe that as the digital medium proliferates in India, the creative and entertainment fraternity will embrace Talenthouse India to access and nurture new and upcoming talent," said Reliance Entertainment CEO (digital business) Rohit Sharma.

"Talenthouse is the world‘s fastest-moving platform for creative collaboration," said Talenthouse founder Amos Pizzey. "Our vision is to help all artists to be seen, heard, and compensated with the support of entertainment icons, creative professionals, and global brands. Talenthouse lets great art flow without boundaries."

Talenthouse India has already joined hands with Metallica@F1Rocks to hunt for a rock band to perform alongside Metallica.

MUMBAI: As the US prepares to commemorate the 10th anniversary of the 9/11 terror attacks on New York, Washington, D.C. and Pennsylvania, US broadcaster Showtime will air the documentary ‘The Love We Make‘, which chronicles Paul McCartney‘s poignant and cathartic journey through the streets of New York City in the aftermath of the World Trade Center‘s destruction.

The documentary airs on 10 September.

It also traces the planning and performance of the benefit concert at Madison Square Garden, ‘The Concert for New York City‘, which took place less than six weeks after the terrorist attacks. 

Directed by documentary filmmaker Albert Maysles and his a filmmaking partner, Bradley Kaplan, ‘The Love We Make‘ was shot in the signature cinema verite style that Maysles pioneered and made famous when he filmed the Beatles‘ first visit to America in the 1964 documentary ‘What‘s Happening! The Beatles in the U.S.A‘.

Shooting once again in 16 mm black and white, Maysles‘ camera captures McCartney‘s personal journey to help heal the city that welcomed him with open arms in 1964.

The announcement was made by Shwotime Networks president of entertainment David Nevins.

On the morning of 11 September, 2001 McCartney was on a plane on the tarmac in New York City, scheduled to leave the country when the attacks took place. Grounded, he returned to the city and witnessed first-hand the shock and devastation that overtook the United States.

He returned to the city and saw first-hand the destruction and tragic consequences of one of the most horrific days in US history.

Directors Maysles and Kaplan, along with editor Ian Markiewicz assembled footage of McCartney rehearsing for the benefit concert, connecting with New Yorkers on the city streets, and storytelling behind-the-scenes at interviews with Dan Rather, Howard Stern and others.

Additionally, the film features performances from the benefit concert itself and unparalleled access backstage with McCartney and luminaries from the worlds of music, Hollywood and politics, including David Bowie, Steve Buscemi, Eric Clapton, President Bill Clinton, Sheryl Crow, Leonardo DiCaprio, Harrison Ford, Mick Jagger, Jay Z, Billy Joel, Elton John, Stella McCartney, Governor George Pataki, Keith Richards, James Taylor, Pete Townsend, and many more.

McCartney said, "It was an honor to be able to help New York and America at that time in its history. There was a feeling of shock and fear in the air that I thought we could help alleviate with music. And the fact that so many people stepped up to join us made for a very uplifting evening for us all."

Filmmaker Maysles said, "There was so much suffering as a result of 9/11 it‘s hard to imagine how one might bring relief to those who were impacted by the attacks, and honor those firefighters, police officers and rescue workers who lost their lives in their heroic attempt to help others. But Paul had the answer: music and a film that would tell the full story."