MUMBAI: Rediffusion YR has appointed Ulka Chauhan as New Business Development & Strategic planning VP. She will be working closely with Dhunji S. Wadia.

Wadia added on the appointment, “With over 15 years of experience Ulka brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool. She will bring further positive changes to our think tank."

Upon her appointment, Ulka said, “I am thrilled to join Rediffusion-Y&R Mumbai. What I liked most about working at Y&R New York was the dynamic work environment. The Mumbai office is equally abuzz and I look forward to the exciting times ahead with Dhunji and the team.”

Ulka comes with experience from Y&R New York and has worked on various brands such as Burger King, AT&T, Colgate Palmolive and Sony. She also set up Dekraal Country Lodge, a boutique hotel in the Winelands of Stellenbosch, South Africa. Recently she developed and managed Vanilla Kids in Zurich, an online shop retailing clothing and accessories for kids.

Ulka is a qualified associate in Applied Science, Advertising and Marketing Communication from the Fashion Institute of Technology, New York.