MUMBAI: Distraction Formats acquisitions and sales coordinator Nina Richardson has been promoted to acquisitions manager. This was announced by Distraction CEO and president Michel Rodrigue.

Richardson joined the Distraction team in 2004 from the VTR Group, a Soho based post production house.

In addition to continued work with Distraction's sales team to source and sign new properties, Richardson will now be spearheading the growth of the format broker's acquisitions department and developing structures in line with its expanding sales department.

She will also be in charge of sourcing new formats to complement Distraction's current catalogue, which includes scripted comedies, prime-time entertainment formats and ready-to-air footage.

Rodrigue said, "Over the past two years, Nina has been implicated in all aspects of Distraction's business and has acquired a thorough knowledge of the industry. Her skills and flair will definitely contribute to the continued growth and development of the company."