MUMBAI:  Media Partners Asia (MPA) and Shanghai TV Festival (STVF) announced a partnership to collaborate on the first ever knowledge exchange forum at the STVF in Shanghai on 10 June.

China & the Global Video Opportunity Forum unites leaders from TV and digital video industries in China, Asia Pacific, Europe and North America.

The exclusive thought leadership forum sets the stage for a cultural exchange between domestic and international media players and provides a unique networking platform for attendees.

MPA Business Development vice president Reagan Chan said, “We are pleased to partner with Shanghai TV Festival and co-host this ground breaking forum, sharing perspectives and partnerships across the world’s leading media and entertainment markets.”

STVF managing director Wenxia Fu said, “STVF is one of the most important platforms in Asia’s television industry for international cultural exchange and collaboration. Established in 1986, this year’s festival will be its 22 edition. We are thrilled to partner with MPA, Asia’s leading research and consulting company to bring us closer to our international counterparts for an unmatched knowledge sharing opportunity.”

China’s TV and digital video markets lead in Asia Pacific, generating revenue of approximately US$50 billion, according to MPA, which could grow to more than US$75 billion by 2021, making content creation, production and distribution a vital part of China’s world leading media and entertainment ecosystem.