MUMBAI: The next generation media convergence SureWaves, has strengthened its core team by appointing Amit Mudgil as regional director – Ad Sales (North).

With over 12 years of sales experience across the media industry, Mudgil has previously worked for brands like Discovery Network Asia Pacific, Neo Sports Broadcast Pvt Ltd., Eenadu TV and Hindustan Times. He would be responsible for driving the company’s go-to-market strategy in the Northern region, while closely working with various clients and brands in the region.

Biman Dutta, who was earlier handling the role of regional director (North & East) would now be based in Kolkata and entirely focus on the Eastern region, while consolidating the company’s expansion in the Eastern states.

Commenting on the announcement, SureWaves CEO Mandar Patwardhan said, “We are delighted to welcome Amit Mudgil onboard. With his rich and varied experience, he brings with him a hands-on understanding of the media industry. Biman Dutta’s exclusive focus on the Eastern market, coupled with Amit Mudgil’s portfolio of handling Northern markets will help us in business expansion, explore untapped opportunities and strengthen our leadership position.”

Taking on his role at SureWaves, Mudgil said,“I am excited to be a part of SureWaves, and assume the responsibilities of sales in a highly dynamic and exciting region. SureWaves is a market leader in media technology and innovation and believe that with my experience in the media industry, I can contribute to the organization’s overall growth objectives.”