MUMBAI: After three editions, the International Advertising Association’s (IAA) has launched the fourth edition of the IAA Leadership Awards.

The awards recognise individuals and teams across the fields of marketing, advertising and media and celebrate their achievements. The magnificence of the 4th IAA Leadership Awards will be showcased through an exclusive ‘By Invite Only’ event on Saturday, 12 March, 2016 at Grand Hyatt, Mumbai.

For the fourth year in a row, the IAA India chapter will recognise the achievements of diverse groups in the marketing, advertising and media community for their incredible performance as they raised the bar of innovation and creativity in delivering high impact marketing initiatives. Twenty four categories have been identified after deliberation over an extensive number of quantitative and qualitative parameters.

This year, the performance of the shortlisted individuals will be scrutinised by a technically-sound jury comprising of industry leaders.

IAA Leadership Awards Committee chairman Sam Balsara said, “2015, as a year, has seen some truly remarkable and noteworthy marketing initiatives that have furthered the brand value and propositions for many businesses. The IAA Leadership Awards honours these programs, designed by some of the best marketing minds in the industry, which have helped in furthering of the organisation’s goals through a focused and targeted outreach. With competition on a rise across sectors, we are looking forward to celebrating the achievements of those talented individuals who have shined through.”

IAA India Chapter president Srinivasan K Swamy added, “Over the past three years, the IAA Leadership Awards have become a coveted one to win within the community, which makes us strive harder to ensure the winners are picked through a robust process. As we prepare for the fourth edition to take off, we are looking forward to celebrate the hard work of the marketers and professionals who have furthered the meaning of excellence within their respective industries / sectors.”