MUMBAI: Lookup, a free chat-based local commerce app, has introduced a merchant app called Lookup Biz, which provides a free suite of tools to showcase a business and connect it to the Lookup shoppers’ community.
With the help of this app businesses can track their customers, respond to their queries and product searches. Moreover businesses can push their offers through geo-targeted push notifications. Businesses can even re-market their products to customers who have made purchases from their stores earlier by re-engaging with them. A separate section gives important business analytics, which helps merchants understand customers better and receive feedback on their offerings.
It also gives businesses a way to manage bill cycles, invoicing and online payments. Lookup is also introducing a hyper-local advertisement network for offline merchants across Delhi, Mumbai, Pune and Bengaluru to promote their brand and reach out to shoppers in their vicinity of five to seven kilometers. Merchants will be able to reach out to the right target, living and looking for product. Lookup is powered by NLP and a functional AI. The app offers recommendations of various shops, request matching, and competitive product suggestions based on trends, special sales of new arrivals.
Lookup Biz founder and CEO Deepak Ravindran said, “Lookup Biz is aimed at assisting our partner merchants to come on board with greater facility and reach out to customers in more effective ways. Besides smoothening out daily business tasks like managing invoicing and payments, the app also allows businesses to foster greater engagement with existing and potential customers through their mobile profiles and more targeted offers.” Lookup Biz app is also planning to come up with a cloud-based POS so that businesses can manage all their operations. The POS will include menu management, real time analytics, and receipts and invoicing, apart from this, future enhancements include allowing owners of a chain of stores to claim multiple stores either as a chain of a brand or as independent stores.
