Ideal Systems Asia Pacific Limited, a Hong Kong-based product distribution and system integration company, has started its Indian operations through its newly set up Indian affiliate - Ideal Broadcasting India Private Limited.

The main objective of setting up and affiliated company in India is to make available hi-end and hi-quality consulting, budgeting, design, integration, installation and commissioning services to the constantly expanding broadcast market, according to a company release.

Ideal Systems provides services in consultancy, system design, project management and integration. The company implements turnkey solutions in transmission, news rooms, post-production, studios, playout centers and Pay TV platforms for terrestrial and satellite broadcasters and post-production houses.

Earlier Ideal had serviced the Indian market by building a complete 8-channel playout facility for Zee TV at Noida. They also scripted and created 12-channel DTH playout facility for Zee in Singapore. 

The company was founded in 1989 by Jim Butler who designed and built Europe's first all Digital Post-production facility, The Mill in London. 

At present Ideal is working on the supply and building of two new complete DTH platforms, Baseband, MPEG Encoding, Conditional Access, and SMS Systems for TVB in Hong Kong and Los Angeles.

Among its partners are Irdeto Access, Minerva Networks, Thomsom Broadcast Systems, AP NEWS-ENPS, Louth Automation, Chyron-Probel, Pinnacle Systems, Mirands, Virage, Jacobs Rimell, Leitch Technology, Trilogy and Skystream Corporation, the release states.