MUMBAI: Yupp TV, the Over-The-Top (OTT) platform has recently announced a strategic alliance with Sun Network. With the alliance, YuppTV will launch 10 channels in four regional languages namely Telugu, Malayalam, Tamil and Kannada in the Middle East and North Africa (MENA).

 
The OTT platform will make channels like Surya and Kiran in Malayalam, Sun TV, KTV, Sun Music, Tamil channel Adithya TV, Gemini TV, Gemini Movies & Gemini Comedy in Telugu and Kannada channel Udaya TV for its MENA viewers.

 
The move will add more content to YuppTV' s entertainment platter that boasts of over 25,000 hours of video content in its catalogue.

 
Speaking on the partnership, Yupp TV founder and CEO Uday Reddy said, "As the leading digital entertainment provider for expats from the South Asian community, we pride ourselves on making the latest content available to our users across the world. By entering into partnership with Sun Network, one of the largest TV networks in South India, we will curate even more regional entertainment options to add to our already impressive library."

"The partnership with Yupp is yet another initiative in line with our strategy to improve Sun TV's presence on digital networks and beef up distribution through a variety of OTT platforms worldwide", says Sun TV Network Limited president Mahesh Kumar.

The OTT provider for South Asian content, YuppTV, already has content partnerships with leading television networks to provide 200+ channels in the South Asian region.