MUMBAI: Omnicom Group’s BBDO Worldwide has acquired a majority stake in Wednesday Agency Group, a creative agency focused on fashion and luxury lifestyle brands.

Wednesday Agency Group delivers fully integrated campaigns, content strategy, digital design and branding, and production for brands in these categories. The agency has over 100 people in offices in London and New York.

BBDO Worldwide president and CEO Andrew Robertson said, "I have been an admirer of this group for several years. They really know the highly specialised sectors they operate in, have constantly evolved their offer to increase their relevance and strengthen their competitive position, and have built a culture that will sit well with ours. The Wednesday Agency Group will complement our existing offer beautifully."

Wednesday Agency Group co-founders Jens Grede and Erik Torstensson will continue their leadership of Wednesday Agency Group, together with CEO Glenn Jones and president Ian Schatzberg.  Wednesday will operate as a stand-alone agency brand within the BBDO Worldwide Group.

"As the world's leading creative network, BBDO presents Wednesday Agency Group with a platform for further growth. It will allow us to offer our clients vital services they have been asking us for, such as media planning, analytics and local production," said Grede.

Torstensson added, "Together with BBDO, we can deliver a tailored best in class creative service on a global basis. We could not imagine a better partner to our agency, people and clients."