MUMBAI: Big FM show Adhirshtalakshmi had housewives in Chennai striking it rich by winning up to 50,000 rupees on the show. The station has now decided to support a cause through the show.

In an example of how localised radio can reach out in times of need the show will have housewives in Chennai playing the game as usual, only this time, the prize proceedings would be collected for a 13 year old girl suffering from a congenital problem.

 
To support this noble cause, housewives can call up and participate in the Adhirshtalakshmi show, answer the questions asked by RJ Balaji and win money for the girl's surgery.

The show will also feature Kollywood celebrities in Chennai who will play the on-air game and contribute money for the surgery.

Other listeners can send their prayers and their well wishes to the girl by sending SMS at 5454. The station has also promised to have its RJs visit the girl in the hospital to entertain her.

RJ Balaji who has committed himself for this cause and who has been behind the initiative says " BIG 92.7 FM's theme is to make life worth living for the general public and I feel that this is a small step in making somebody's life".

The Adhirshtalakshmi will begin collecting money for the girl from 5 March onwards.