NEW DELHI: Actor Irrfan Khan has been named as the new brand ambassador of LAVA International’s Xolo brand.

Xolo has forged industry-leading partnerships including Intel, NVIDIA and Qualcomm amongst others, in order to provide differentiated technology to the new-age, discerning consumers.

In 2013, Xolo also partnered with the iconic Liverpool FC, which signifies the company's long-term intent to promote football across the sub-continent, to strengthen the engagement with younger, new-age consumer.

Xolo business head Sunil Raina said, “We are pleased to announce Irrfan Khan as brand ambassador and the face of Xolo brand. Irrfan Khan is an internationally acclaimed actor who has made his mark in both Indian and Hollywood cinema. He makes a perfect fit with our brand values of passion, curiosity and honesty and will be instrumental in communicating the benefits of Xolo to consumers across India.”

Khan is equally popular among the urban as well as the semi-urban audience, which will distinctly bring forth shared synergies, values and beliefs and help Xolo further expand its reach.

Khan said, “I am excited to represent a forward-looking innovator like Xolo. To me, Xolo spells technology, innovation and evolves with the usage patterns of the consumers. I am looking forward to this association and the next line up of innovative products from Xolo.”