MUMBAI:  Eros International Media has teamed up with the 17th Jio MAMI Mumbai Film Festival as knowledge partner to recognise and support new talent.

With this association, Eros International aims to strengthen its content strategy of backing good cinema, identifying and rewarding new talent. Furthermore, as knowledge partner the company will also be awarding the Gold category winners at the festival.

Eros International managing director  Sunil Lulla said, “As Knowledge Partner, we saw a synergy in tying up with a significant film platform like MAMI, which showcases the best of Indian and international cinema. It’s a perfect opportunity to build on our vision of being a leading content company and recognising new talent. It’s been a fantastic year with some great commercial and critically acclaimed successes like NH10, Badlapur, Tanu Weds Manu Returns andBajrangi Bhaijaan and associating with MAMI is a step forward in supporting good cinema.”

The 17th Jio MAMI Mumbai Film Festival director Anupama Chopra added, “We are thrilled to have Eros International as Knowledge Partner. It’s very exciting that a leading studio has joined hands with our film festival to support new talent. I hope that this opens many doors and enables new voices to emerge.”

The opening of the film festival will held on 29 October.