MUMBAI: Multiplex player PVR has opened a new multiplex at DYP City Mall in Kolhapur, Maharashtra. 

The three screens multiplex with a seating capacity of 726, enabled with state of art technology and 3D technology with 7.1, became operational from 22 October.

With the opening of this multiplex at Kolhapur, PVR’s screen count in Maharashtra has touched 138 across 34 properties. Pan India, the multiple chain now operates 477 screens at 107 locations across 44 cities in 15 states and 1 Union Territory.

PVR joint managing director Sanjeev Kumar Bijli said, “Our debut in Kolhapur is an earnest attempt to bring in the multiplex culture to the city. We want to make sure that the best in class cinematic experience is accessible to all our patrons, not only metros but to tier 2, tier 3 cities.”

“Kolhapur is a film city for the cinema lovers and we see tremendous scope and potential in this market to launch our property. I would like to extend my gratitude to the mall developers, Mr Sanjay Dnyan Deo Patil of DYP Group, who has provided us the most suitable location - in the heart of the town, which is easily accessible to our patrons not only in Kolhapur, but also in adjoining cities like Belgaum, Bhiwandi, Ichalkarangi etc,” he added.

PVR Cinemas CEO Gautam Dutta said, “From being an industrial hub for the entrepreneurs, to a favourite tourist destination for the explorers; Kolhapur breeds a population with varied interests. But one thing, which binds everyone is cinema; no wonder that the city plays a host to so many important film festivals. This is PVR’s debut project in Kolhapur.”

The opening of this cinema is a part of PVR’s organic growth strategy of PAN India expansion and increasing its presence in major cities.