MUMBAI: Havas has acquired market research group CSA and the Intervalles agency, both formerly wholly owned subsidiaries of Bolloré Group (owner of a 60 per cent stake in Havas), and together representing total gross margin of €16 million and a total workforce of 160.

These acquisitions further strengthen Havas’ position in consumer knowledge, research, data and insight and add to its experiential capacity.

CSA carries out market research designed to anticipate future shifts in society on behalf of key economic sectors (banking and insurance, mass retailing, transport, etc.), and also conducts opinion polls. Synergies with the Group’s French agencies will pave the way for innovation in measuring media effectiveness in France and around the world, helping to boost organic growth for our clients.

Intervalles, founded in 2001, is an event production agency with an established presence in street marketing and drive-to-store, connecting brands, audiences and products through the experiential campaigns it designs.