MUMBAI: Ficci has tied up with Holland as the partner country for its upcoming annual media and entertainment conference Frames 2010, to be held in Mumbai from 16 -18 March.

This partnership has happened primarily through the ME-India platform, a collaboration of 14 companies of the Dutch M&E industry and Dutch Ministry of Economic Affairs, which focuses on stimulating and expanding the creative industry of Holland and India alike.

ME-India programme coordinator and initiator Soeniel Sewnarain says, "ME-India calls for making efficient use of existing networks, developing new initiatives and creating a structural link between the two countries in creative audio-visual terms. The collective entry into Ficci Frames is an example of the activities ME-India organises to reach her goals."

All of the participants of the ME-India delegation come from different backgrounds from the Dutch Media and Entertainment sector. They all see the possibilities India has to offer and they come to the Ficci Frames to expand their (already existing) network or to offer their products and services. The delegation includes such film directors, Martin Lagestee, San Fu Maltha and Dutch actress Victoria Koblenko.

Ficci will facilitate interaction of the Dutch delegation with Indian companies in their field of interest. Indian Media and Entertainment companies interested in the Netherlands can also meet the delegation at their stand at Ficci Frames.