MUMBAI: LG Electronics has launched High Dynamic Range (HDR) streaming on 2015 LG OLED 4K TVs, allowing consumers to enjoy exceptional HDR picture quality streaming directly via the Amazon Video app, available on LG's webOS Smart TV platform.

Amazon Video is the first to deliver HDR titles on LG OLED 4K TVs, offering the highest picture quality and most comfortable HDR viewing experience on the market.

Popular Amazon Original Series Transparent and Mozart in the Jungle as well as the pilot episode of the upcoming comedy series Red Oaks are now available to stream in HDR on LG's latest OLED 4K Ultra HD TVs, including the just-announced EF9500 Flat OLED 4K TV series and the currently available EG9600 Curved OLED 4K TV series.

The EF9500 series comes with full HDR capability built in, allowing consumers to play back HDR content from both streaming content partners and external source devices. LG's EG9600 series received a firmware update so consumers can stream content from current and future providers.

“LG is committed to delivering the best viewing experience, and it doesn't get any better than HDR content on an OLED 4K display. Amazon has played an invaluable role in helping LG bring consumers the best way to enjoy streaming content and an incredible HDR experience,” said LG Electronics USA head of new product development Tim Alessi.

LG's webOS Smart TV platform is designed to make finding and switching between content options – including broadcast TV, streaming services and external devices – intuitive and fast.