MUMBAI: Manchester United has inked a new partnership with Korean based online games developer and publisher, Nexon.

The new partnership will see the company become the club’s first Social Football Gaming Partner in Korea, bringing the club closer to the country’s 15 million followers.

As part of the agreement, fans will be able to enjoy the Korean version of the EA Sports FIFA Online 3 game with the addition of unique Manchester United branding and gameplay. Users will be able to bring to life United legends such as Sir Bobby Charlton, Denis Law, Bryan Robson, Denis Irwin, Ji-Sung Park and Andy Cole by including lifelike caricatures of the players within their game.

Manchester United group managing director Richard Arnold said, “Korea is an extremely important country for Manchester United and we are pleased to be teaming up with Nexon to bring our Korean fans closer to the club they so passionately support. Nexon’s expertise in creating innovative and exciting game content makes them the ideal partner for Manchester United and we look forward to sharing with fans the latest in gaming technology.”

Nexon Korea CEO JiWon Park added, “Nexon takes great pride in offering comprehensive gaming platforms for Korean audiences and has paved the way for others to emulate in the local gaming industry. Through our partnership with Manchester United, we look forward to delivering an enhanced gaming experience to our EA Sports FIFA Online 3 users in Korea.”