MUMBAI: Maker of innovation-driven mobile communications devices  Swipe Technologies has signed Priyanka Chopra as its brand ambassador.

The company will soon be launching a 360 degree marketing campaign featuring the actress as part of its two-year association. This is the first time that Swipe has appointed an ambassador for its brand.

Through Chopra’s association, Swipe is aiming to augment its style quotient while highlighting its utility quotient. The company also has plans to create products themed around Chopra's persona.

Chopra said , “In today’s world , change is the only constant! Driving that change is technology, which  has become such an integral part of our life and the way that we function. To me, Swipe represents innovation… of challenging the status quo, which is something that I have tried to imbibe in all that I do. Swipe’s tablet and phablet range of products are very impressive, providing the latest in world-class technology at affordable prices. It is a brand that is representative of the aspirations of a young India, looking to conquer the world.”

Swipe Technologies founder and CEO Shripal Gandhi added, “We are extremely pleased to have Bollywood’s leading lady Priyanka Chopra as Swipe’s brand ambassador. Priyanka is a perfect blend of intelligence, grace and elegance. She signifies today’s generation and has always stood by her commitments along with an incredible blend of warmth and old world values along with an indefatigable charm. Her admiration among people across all age groups as well as different walks of life shows her incredible range and versatility that makes her fit seamlessly into our brand. Swipe is looking forward to a meaningful association with Priyanka Chopra.”