MUMBAI: #fame, India’s leading talent led digital network, has pioneered another content coup by launching Lakmé ‘School of Style’. The show will not only give India its first ever video fashion magazine but, will also script film maker and fashion icon Karan Johar’s digital debut.

Lakmé School of Style is a first of its kind show that will not only bring the newest trends and happenings from the fashion world but in the process will also create new age fashionistas and idols. Lakmé is a pioneer in beauty and fashion and through this association the brand will lend its expertise and industry knowledge to Lakmé School of Style. A fashion brigade led by Karan Johar himself will bring the fashion news, views and events from all over the world to the internet screen. The debut season of Lakmé School of Style will span over six months and content will be served through digital videos on a daily basis. The channel will be hosted across the #fame network which is available on all leading digital and social platforms including YouTube (youtube.com/fameschoolofstyle), facebook (facebook.com/famesos), Dailymotion, WeChat, and leading content publishers.

Speaking on the occasion of opening the lines for entry, Saket Saurabh, CEO, #fame said, “At #fame, we are committed to discovering and promoting the best emerging talent on the digital video platform. ‘Lakmé School of Style’ will achieve this objective, by giving talented fashionistas a once-in-a lifetime opportunity to shape the dialogue on style and trends. As India’s first fashion video magazine, ‘Lakmé School of Style’ will be the definitive destination for fashion in the country.”

Speaking on this association Shashwat Sharma, Head, Lakme and Beauty shared, “Lakmé epitomizes beauty and fashion.  Digital is increasingly becoming the first port of call for the youth to discover and decode the latest trends. Therefore, we believe that School of Style provides us with the right platform to actively engage with this audience. Inspired by backstage fashion, Indian beauty expert Lakmé continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons.

Interested and active fashion vloggers can send their entries to karanjohar@livfame.com or log on to www.livfame.com/schoolofstyle. Karan Johar, excited to make his digital debut with Lakmé School of Style said, “Iam excited about the power of digital and the new wave of promising young talent that’s coming to the fore through it. #fame’s unique initiative, Lakme School of Style, is the perfect opportunity for us to discover top fashion talent and I look forward to making my digital debut with this show.”