MUMBAI: Movie channel CVO has rolled out a special movie line up ‘Kal, Aaj aur Kal….‘ for the ensuing Diwali season. It will screen movies under the themes - ‘Musical Mondays‘, ‘Timeless Classics Tuesdays‘, ‘Action Dhamaka, ‘Wednesdays‘ ‘Jubilee Hits Thursdays‘ and ‘Laughter, the Best Medicine, Saturdays‘ - at 9 pm.
While ‘Musical Mondays‘ will showcase films such as Dil, Aap Mujhe Achhe Lagne Lage, Zeher and Aayee Milan Ki Bela, Timeless Classics Tuesdays will feature films like Deewaar, Sadma, Golmaal and Anand. Films including Gangaajal, Aan - Men At Work, Dus and Garv - Pride & Honour will be telecast on Wednesdays at 9 pm as part of Action Dhamaka, Wednesdays.
‘Jubilee Hits, Thursdays‘ will include Jis Desh Mein Ganga Rehta Hai, Omkara, Sanam Bewafa, Shiva and Tridev and ‘Laughter, the Best Medicine, Saturdays‘ will include films like Masti, Dhol, Golmaal - Fun Unlimited, Ramji Londonwaley and Hum Kisi Se Kam Nahi.
Says CVO GM marketing and branding Sumeet Das, "At CVO, we always permeate variety in content. It is this USP that enables CVO‘s viewership to cut across all slices of socio-economic classes and make it a habit with most of the viewers."