MUMBAI: Sky TV has revealed that 3D TV will be offered to its pub subscribers before it is released in the domestic market.

Speaking on the topic, Sky Business‘s managing director Iain Holden confirmed that 3D would go to firstly to pubs and that they would enjoy a period of exclusivity ahead of other subscribers although, given the experimental nature of the technology, he was unable to give an exact launch date.While the existing Sky HD boxes in pubs will not need upgrading for 3D, it is likely that there will be an additional charge for the service, and for the screens pubs will need to show it. However, this will probably be kept low given that Sky and screen manufacturers will want to showcase the service to eventually drive domestic sales. The glasses, which could be given away by pubs when customers make a purchase, cost a few pence per pair.