MUMBAI: Mondelez India Foods which launched Cadbury Glow in India has inaugurated the first Cadbury Glow signature experience in Select City Walk, Saket Delhi.
Conceptualised specially for the launch, it promises to give consumers a chance to relish the pralines and personalise their glow gift boxes.
Speaking on the launch Mondelez India Foods chocolate category and media director Siddhartha Mukherjee said, “India is the first country to launch Cadbury Glow, which will be our luxury gifting brand globally. Glow will find favour with a niche audience that appreciates quality and is looking for a refined gift. This prompted us to choose Delhi as the ideal location to introduce the first Cadbury Glow signature experience.”
It unveiled the unique experience, which will stay open for 15 days in the ground floor section of the mall.
The chocolate pralines are crafted in Europe, and special attention has been taken post production in designing and packaging. The gold and purple packaging of Cadbury Glow is reminiscent of a treasure chest that glows from the inside out, filled with chocolate pralines that would leave a precious feeling.
To make the gifting experience truly personalized Cadbury Glow will also be launching in September a unique gifting website that will connect both the gifter and recipient. The website www.cadburyglow.in allows consumers to experience the world of Cadbury Glow, and to add a personal touch to their gift of Cadbury Glow by writing a personal note, sending a song or experiencing fond memories by videos and photos.
A new television commercial which brings to life a glow moment between a young couple is set to go on air soon. Through its storyline, the TVC strives to convey the brand promise of creating ‘glow moments’ – acts of thoughtfulness and imagination which show those who matter to you that they really do. Featuring Rajkummar Rao and Aditi Rao Hydari, the TVC brings out the elements of celebration and luxury that the brand is inspired by. Launched digitally, the TVC will go on air by in early October.
The sumptuous Cadbury Glow chocolate gift boxes will be available across metros by the first week of September in pack sizes of 16 pieces (160 g) for Rs 400 and 24 pieces (240 g) for Rs 600.
