MUMBAI: Kids entertainment channel Nick has partnered with Colgate-Palmolive (India) to launch the ‘Dora‘ and ‘SpongeBob‘ toothpaste range.
Available in two flavours, ‘Strawberry-flavored Dora‘ and ‘Bubble Fruit-flavored SpongeBob‘ are priced at Rs 45 for 80 gms. |
The toothpastes will be available in all large format retail outlets including Spencer‘s, Big Bazaar and Hypercity. |
Added Viacom 18 VP consumer products Sandeep Dahiya, "We‘re happy to partner with Colgate-Palmolive to launch the Dora and SpongeBob range of toothpastes. With these yummylicious flavours, we‘re confident that brushing will no longer seem like a chore, thus encouraging the healthy habit of rushing teeth at least twice a day."